Despite the advantages of consumer-portion packaging, its continued use under threat as Europe’s new packaging laws come into effect from 2030, banning single-use plastic packaging for dine-in customers.
That’s why companies and associations have come together to form the Consumer-Portion Packaging Innovation Coalition – CPIC.
Based on the evidence set out in an independent report on the issue, and the expertise of our members, we are calling on the Commission to take a pragmatic approach to the Packaging Waste Regulation (PPWR).
In line with goals of competitiveness and simplification, we believe the Commission should ‘stop the clock’ on the 2030 ban and allow a rethink.
CPIC members are working to develop effective, scalable PPWR-compliant packaging for consumer portions.
We want to ensure that industry innovation is incentivised, rather than proceeding with a blanket ban on many current consumer-portion formats from 2030 onwards.
With more time, we believe that a solution is possible: one that works for consumers, businesses, and the environment.
We’re ready to work with decision-makers to bring this answer to life.
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Discover more about the Coalition and the issue, and learn about how and why we’re working to develop exciting, innovative, and sustainable packaging solutions that meet the needs of real people and our planet.